ABOUT
Our Promise
1. Getting the kids outside
In 2019 Crywolf was launched, with the founding vision of getting kids outdoors. In a modern world we know that outdoor play comes with numerous benefits including health, learning, creativity, social skills, wellbeing and independence. Crywolf offers quality, playful and high performing outerwear to encourage outdoor play
2. Rain or shine, stay protected whatever the weather
Crywolf offer year-round products that will encourgae outdoor adventurres across all seasons. From an epic range of rainwear gear for winter through to a stunning swimwear collection of summer, kids can gear up with Crywolf products whatever the weather.
3. Outerwear that kids want to wear!
Crywolf outerwear is designed with kids in mind - bold prints, playful details and standout colourways they genuinely love to wear. Our pieces are made to spark excitement, encourage independence and foster a loveof the outdoors.
4. Powerful Partnerships
We are committed to fostering strong partnerships across our supply chain, from our talented manufactures, to our global sales team and retail partners, through to our end customers, we work with integrity, kindness and commitment. We are all part of the Crywolf family.
5. Positive Impact
Crywolf are committed to safeguarding our children’s world. Our mission is to provide children with the best possible outdoor products, made with minimal environmental impact, to foster a lifelong love and appreciation of the great outdoors.
We support responsible production practices and seek to offer customers eco-friendly products whenever possible. We are proud to be using recycled materials across the majority of our projects. We make high quality, functional wears that we encourage to be passed along after use, further reducing our impact on the planet.
6. Designed and tested in Aotearoa
Known as Aotearoa - Land of the Long White Cloud - New Zealand's ever-changing summer weather makes the perfect testing ground. From salty sea air to long days outdoors, Crywolf products are thoughtfully designed and tested with kids here in New Zealand, then made for children around the world to wear, love and enjoy all summer long.
