Where it began...

Crywolf was founded in New Zealand by artist and designer Natalie Meldrum, creator of children’s footwear brand Pretty Brave.

Launched in 2019, Crywolf was created with a simple mission: to get kids outside.

Designed for little adventurers aged 1–14, Crywolf combines fun, function and considered design across outerwear, swim, footwear, bags and everyday outdoor essentials. Our collections are designed to mix and match across colours, prints and pieces, making it easy to build a wardrobe for life outside. From waterproof jackets and rain boots to recycled swimwear, beach sandals, bags and hats, every piece is thoughtfully created for real adventure.

Proudly designed and tested in New Zealand, our collections are inspired by the colours, landscapes and adventurous spirit of Aotearoa. Today, Crywolf is stocked in more than 200 locations around the world, but our mission remains the same - to make getting outside easier, more fun and better protected.

Join us outside.